Diversity Webinars Privacy Policy

Types of data processed:

Inventory data (e.g., names, addresses).
Contact data (e.g., e-mail, phone numbers).
Content data (e.g., text entries, photographs, videos).
usage data (e.g., websites visited, interest in content, access times).
meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following, we also refer to the data subjects collectively as “users”).

Purpose of processing

Provision of the online offer, its functions and contents.
Answering contact requests and communicating with users.
Security measures.
Reach measurement/marketing

Definitions

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name , an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data, whether or not by automatic means. The term is broad and covers practically all data handling.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such ;tzlichen Informationen gesondert aufbewahrt werden und technischen und organisatorischen Maßnahmen unterliegen, die gewährleisten, dass die personenbezogenen Daten nicht einer identifizierten oder identifizierbaren natürlichen Person zugewiesen werden.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to performance at work, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or movements of that natural person.
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfillment of our services and execution of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing for the purpose of fulfilling our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing for the purpose of safeguarding our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.

Security measures

In accordance with Art. 32 of the GDPR, we take into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the different probabilities of occurrence and severity of the risk for the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of security appropriate to the risk. The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and segregation of the data relating to them. Furthermore, we have set up procedures to ensure that the rights of data subjects are exercised, that data is deleted and that action is taken in response to data being compromised. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Collaboration with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if a transfer of data to third parties, such as payment service providers, in accordance with Art. 6 para. 1 lit. b DSGVO is required to fulfill the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

Transmission to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is necessary for the fulfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or allow the data to be processed in a third country if the special requirements of Art. 44 ff. of the GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjects

You have the right to request confirmation as to whether or not data in question is being processed and to request information about this data, as well as further information and a copy of the data in accordance with Art. 15 DSGVO.
In accordance with Art. 16 of the GDPR, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
In accordance with Art. 17 of the GDPR, you have the right to demand that the relevant data be deleted immediately, or alternatively, in accordance with Art. 18 of the GDPR, to demand a restriction of the processing of the data.
You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request its transmission to other responsible parties.
Furthermore, according to Art. 77 GDPR, you have the right to file a complaint with the responsible supervisory authority.

Right of withdrawal

You have the right to revoke consent granted in accordance with Art. 7 (3) GDPR with effect for the future.

Right to object You can object to the future processing of your personal data in accordance with Art. 21 GDPR at any time. In particular, you can object to the processing of your data for direct marketing purposes.

Cookies and right to object in the case of direct marketing

“Cookies” are small files that are stored on users' computers. Different information can be stored in cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, also known as “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. The contents of an online shopping cart or a login status, for example, can be stored in such a cookie. Cookies are referred to as “permanent” or “persistent” if they remain stored even after the browser has been closed. This means that the login status, for example, can be stored if the user visits the site again after several days. Likewise, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only the latter's cookies, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about this in our privacy policy.

If users do not want cookies stored on their computer, they are asked to disable the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Disabling cookies may limit the functionality of this online service.

A general objection to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case not all functions of this online offer may be available.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons. According to legal requirements in Germany, data is stored in particular for 10 years in accordance with § 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (German Commercial Code) (books, records, management reports, accounting vouchers, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).

Business-related processing

In addition, we process

contract data (e.g., subject matter of the contract, duration, customer category).
payment data (e.g., bank details, payment history)

from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers' data as part of the ordering process in our online shop to enable them to select and order the chosen products and services, as well as to pay for and deliver them or to execute them.

The processed data includes inventory data, communication data, contract data, payment data, and the data subjects include our customers, prospects, and other business partners. The processing is for the purpose of providing contractual services in the context of operating an online store, billing, delivery, and customer service. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

The processing is carried out on the basis of art. 6 (1) lit. b (execution of order processes) and lit. c (legally required archiving) GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer's request for delivery or payment).

Users can optionally create a user account where they can view their orders in particular. As part of the registration process, users will be informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. When users have terminated their user account, their data with regard to the user account will be deleted, subject to retention being necessary for commercial or tax reasons in accordance with Art. 6 (1) point c GDPR. Information in the customer account remains up to its deletion with subsequent archiving in the case of a legal obligation. It is the responsibility of users to back up their data in the event of termination before the end of the contract.

As part of the registration and re-registration process, as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) point c GDPR.
The deletion takes place after the expiration of legal warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) storage obligation).

Agency services

We process our customers' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data ( e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). We do not process special categories of personal data, unless these are part of a commissioned processing. The data subjects include our customers, prospects, their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for the processing arises from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties will only take place if it is necessary in the context of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for any purposes other than those specified in the order.

We delete the data after expiry of statutory warranty and comparable obligations. The necessity of storing the data is reviewed every three years; in the case of statutory archiving the deletion takes place after their expiration (6 years, according to § 257 (1) HGB, 10 years, according to § 147 (1) AO). In the case of data that has been disclosed to us by the client in the context of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

External payment service providers

We use external payment service providers whose platforms enable users and us to carry out payment transactions, e.g. (each with a link to the privacy policy)

Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)
Stripe

Within the context of the performance of contracts, we appoint payment service providers on the basis of Article 6(1)(b) Furthermore, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 (1) point b GDPR, for the purpose of offering our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit reference agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer to the general terms and conditions and data protection notices of the payment service providers.

The payment transactions are subject to the terms and conditions and the privacy policies of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subject rights.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose of and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax accountants or auditors, as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of establishing contact at a later date. We store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically and to recognize market trends, the wishes of our contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. about the services they have used. The analyses serve to increase user-friendliness, optimize our offer and improve business efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymized when the user terminates the contract, otherwise after two years from the conclusion of the contract. In addition, the overall business analyses and general trend determinations are created anonymously if possible.

Amazon Affiliate Program

On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites by means of which advertising costs can be earned by placing advertisements and links to Amazon.de (so-called affiliate system). In other words, as an Amazon partner, we earn money from qualified purchases.

Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked the partner link on this site and then purchased a product on Amazon.

Further information on Amazon's data usage and opt-out options can be found in the company's privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliated companies.

Privacy notice for job applicants

We process applicant data only for the purpose of and in the context of the application process in accordance with legal requirements. Applicant data is processed in order to fulfil our (pre-)contractual obligations in the context of the application process within the meaning of Art. 6 (1) lit. b. DSGVO Art. 6 Abs. 1 lit. f. DSGVO sofern die Datenverarbeitung z.B. im Rahmen von rechtlichen Verfahren für uns erforderlich wird (in Deutschland gilt zusätzlich § 26 BDSG).

The application process requires applicants to provide us with their application data. The necessary applicant data is marked if we offer an online form, otherwise results from the job descriptions and basically includes personal details, postal and contact addresses and the documents belonging to the application, such as a cover letter, CV and certificates. Applicants may also choose to provide us with additional information.

By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in the manner and to the extent described in this data protection declaration.

Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily provided as part of the application process, their processing is additionally carried out in accordance with Art. 9 (2) point b GDPR (e.g. health data, such as severely disabled status or ethnic origin). If, in the context of the application process, special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants, their processing is additionally carried out in accordance with Art. 9 (2) point a GDPR (e.g. health data, if this is necessary for the practice of the profession).

If provided, applicants can send us their applications using an online form on our website. The data is encrypted and transmitted to us using state-of-the-art technology.
Furthermore, applicants can send us their applications by email. However, please note that emails are generally not sent in encrypted form and applicants must therefore ensure that they are encrypted. We therefore cannot take any responsibility for the transmission of the application between the sender and its receipt on our server and therefore recommend using an online form or sending it by post. Instead of applying via the online form and email, applicants still have the option of sending us their application by post.

The data provided by applicants can be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicant data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

The deletion takes place, subject to a justified revocation of the applicants, after the expiration of a period of six months, so that we can answer any follow-up questions about the application and fulfill our obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Registration function

Users can create a user account. As part of the registration process, the required mandatory information is provided to users and processed on the basis of Art. 6 (1) point b GDPR for the purposes of providing the user account. The processed data includes, in particular, the login information (name, password and an e-mail address). The data entered during registration is used for the purposes of using the user account and its purpose.

Users can be informed by email about information relevant to their user account, such as technical changes. If users have canceled their user account, their data with regard to the user account will be deleted, subject to any legal obligation to retain such data. It is the responsibility of the users to back up their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

When you use our registration and login functions and use your user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c DSGVO. The IP addresses are anonymized or deleted after 7 days at the latest.

Comments and posts

When users leave comments or other posts, their IP addresses may be based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR for 7 days. This is for our security in case someone leaves illegal content (insults, prohibited political propaganda, etc.) in comments and posts. In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f. DSGVO, to process user information for the purpose of spam detection.

The data provided in the comments and contributions will be stored by us permanently until the user objects.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user to process the contact request and its processing in accordance with Art. 6 para. 1 lit. b) DSGVO. The user's information can be stored in a customer relationship management system (“CRM system”) or comparable request organization.

We delete the requests if they are no longer required. We check the necessity every two years; furthermore, the legal archiving obligations apply.

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures.

Newsletter content: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletters”) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with third-party e-mail addresses. Registrations for the newsletter are logged in order to be able to prove that the registration process meets legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Likewise, changes to your data stored by the email marketing service provider are logged.

Subscription data: To subscribe to the newsletter, you only need to provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.

The newsletter is sent and its performance measured on the basis of the recipients' consent in accordance with Article 6 (1) (a) and Article 7 of the GDPR in conjunction with Section 7 (2) (3) of the German Unfair Competition Act (UWG) or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Article 6 (1) (f) GDPR in conjunction with Section 7 (3) UWG.

The recording of the registration process is based on our legitimate interests in accordance with Article 6 (1) (f) GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests, meets user expectations and also allows us to provide evidence of consent.

Termination/revocation – You can terminate your subscription to our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe at the end of each newsletter. We may store the e-mail addresses that have been unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Hosting and e-mail delivery

The hosting services we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security and technical maintenance services that we use for the purpose of operating this online service.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 DSGVO (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally resolved.

Google Analytics

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the user's IP address will be shortened by Google within member states of the European Union or in other states that are party to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by clicking on the link below Download and install the browser plugin available at the following link:http://tools.google.com/dlpage/gaoptout?hl=de.

Further information about data use by Google, settings and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies /ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

Users' personal data will be deleted or anonymized after 14 months.

Google AdWords and conversion measurement

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google “AdWords” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have an alleged interest in the ads. This allows us to better display ads for and within our online offering, so that we only present users with ads that potentially match their interests. If, for example, a user is shown ads for products in which he has shown an interest on other online offerings, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google Advertising Network is active, Google will execute a code directly and integrate (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies may also be used instead of cookies). This file records which websites the user visits, which content they are interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit times and other information about the use of the online offer.

Furthermore, we receive an individual “conversion cookie”. The information obtained with the help of cookies is used by Google to create conversion statistics for us. However, we only see the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the name or email address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google's servers in the United States.

Further information about data use by Google, settings and objection options, can be found in Google's privacy policy (https://policies.google.com/ technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated). Online presence in social media We maintain an online presence within social networks and platforms in order to communicate with customers, interested parties and users who are active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the data of users who communicate with us within social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of services and content from third parties

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We endeavor to use only content from providers who use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit times, and other information regarding the use of our online services. It may also be linked to such information from other sources.

YouTube

We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users' IP addresses and location data, which are not collected without their consent (usually as part of the settings of their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Instagram

Functions and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated into our online offering. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. If the users are members of the Instagram platform, Instagram can assign the access to the above-mentioned content and functions to the user profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

Functions and contents of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated into our online offering. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the access to the above content and functions to the user profiles there. LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Privacy Policy

BAMIK GmbH

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